It’s Monday, which means another brand is LIVE in our Little Black Book spotlight today! Have you heard of The Crew Collective? First impression….this Mama is organized! I wish you could see the way you sent over her answers, etc to her Q&A. Like WOW! Thank you by the way 😉 lol You have no idea how much we appreciate that over here at Raising Modern!
Second impression, this brand focuses on designing their lines by their family experiences. Now how cool is that! Join us in welcoming The Crew Collective today in our Little Black Book spotlight! Be sure to leave a comment for these guys here or over on our Instagram account!
- How did you come up with the name The Crew Collective?
I fell in love with this super cute pillow from Indigo after giving birth to Maddie. With her being our fourth child, we knew our family was complete. I thought it represented us perfectly…Family, Crew, Tribe, Clan, Squad. Since all of our design inspirations are made collectively as a family, we knew we wanted collective in our company name. We tried out all the different variations, but The Crew Collective sounded both catchy and fun.
- What made you want to open an online children’s boutique?
Scott and I first started talking about opening an online store over 3 years ago. We have always been huge supporters of small businesses and so naturally after having kids of our own, the desire for unique, fashionable clothing in smaller sizes only grew more and more strong. We specifically were drawn to unisex apparel, just because we have two boys and two girls, so the longer we can get use out of something, the better.
- Tell us a little bit about yourselves!
Well…Scott and I just celebrated our 9 year anniversary this month! We met while I was out in Ontario attending university. We dated for about a year, had a 6 month engagement and 9 years later have four kids. Lots of people consider us quite young to have four kids. I always say that life is busy but fun, I wouldn’t change a thing! Spending time as a family is a big priority in our house…most days are crazy running from school to swimming lessons or basketball practice, but we also have a lot of downtime playing board games and going for nature walks. Our family absolutely loves to travel and thankfully we can do quite a bit of it because my hubby works for an airline company.
- Tell us about one of your top sellers.
Our Mountain design has definitely been one of our best sellers. We printed it on onesies, toddler, youth and adult shirts. We actually sold out of the adult tees so quickly that we had to scramble to find more inventory and get them re-printed. I think people are drawn to the simple bold monochrome design. For our crew, the mountains represented some of the landscape at our cottage, but since we live in Alberta it serves as a symbol of the beautiful Rockies as well.
- What do you want your customers to know?
We just want to let our customers know how much we appreciate their love and support for our small business. Going into this, we didn’t really have too many expectations, just because we didn’t want to feel let down or discouraged. Our expectations have been far exceeded and we owe that all to you. A purchase from our shop or even sharing our products with your friends and family and tagging us on social media truly means the world. We look forward to the future of The Crew Collective and want you all to be just as excited as we are!
- Would you say your brand portrays a certain style?
Yes, our brand definitely portrays a minimalistic unisex look. We have our monochromatic shirts for all those black and white lovers, but we also wanted to add a pop of colour, so we have our fun smiley-faced designs as well. Its the best of both worlds really.
- What makes your brand unique?
The Crew Collective is a unique brand because each collection we release is inspired by our crew of 6 – dad, mom, big bros and little sisters. We have a bunch of favourite places that we have travelled to as a family – places where we have created wonderful family memories. Those memories come to life in our fashionable unisex apparel. Our first release, The Cottage Collection, was inspired by our time spent at our family cottage every summer and our recent release, The West Coast Collection, is all about our trip out to the island every year. Our hope is that our brand will inspire you and your family to create your own special memories together.
- What is it like being an entrepreneurial family?
It’s busy. Need I say more? With four kids aged seven and under its not always easy. I’m a stay-at-home mom, so for the most part I handle the day to day business stuff…phone calls, wholesale orders, packaging, shipping, social media etc., but I’m also constantly running in and out of the house to do school drop-offs and pick-ups and attend my kids lessons and games. My family is my priority, so I definitely for the most part try to have a healthy work life balance.
- What is your favourite motivational quote?
“I am not lucky. You know what I am? I am smart, I am talented, I take advantage of the opportunities that come my way and I work really, really hard. Don’t call me lucky. Call me badass.” -Shonda Rhimes
- What can we expect from you in Winter 2017?
We are currently looking at sourcing some new products. We would love to release a long-sleeve tee and/or hoodies, so stay tuned. Also, we are constantly creating new designs and will be releasing our next full collection in Spring/Summer 2018. Any guesses as to what our next collection will be?
Be sure to check out more from The Crew Collective by visiting them HERE or at @crew_collective