Today we are so thrilled to introduce you to Kidult & Co in our Little Black Book Spotlight today! This British designed Clothing and lifestyle brand creates beautiful clothing for little ones with attitude. “Kidult and Co was started with a purpose; to make children’s clothing that broke the mould. To take a stand against the tide of pink for girls and blue for boys and stand up for the British fashion industry, with a strong emphasis on Made in Britain”.
Join me in welcoming this gorgeous brand today!
1. How did you come up with the name Kidult & Co?
We wanted a brand name that showed what our brand was about. Specifically ‘Kidult’ means to never grow up, to be playful, but on the reverse of that we also wanted our designs to represent issues within society. We want to make a change and doing this through children’s clothing kept the playful aspect that is defined through the name, whilst appealing to their parents because of the meaning behind our clothes. Also the words ‘Kidult’ or ‘Kid’ and ‘Adult’ aren’t gender specific, therefore the name just fit.
2. What made you want to open an online children’s boutique?
Kidult and Co was started with a purpose; to make children’s clothing that broke the mould. To take a stand against the tide of pink for girls and blue for boys and stand up for the British fashion industry, with a strong emphasis on Made in Britain. Statement t-shirts are key to our collection, with each range aiming to blur the boundaries between gender specific clothing.
We decided to open an online children’s boutique because we felt it was the quickest way to get our brand out there worldwide. Not only that, we have experience in this area with Emily one of the Co-Founders being a qualified Web Designer.
3. Tell us about yourselves- How did the three of you meet?
Kidult and Co consists of 3 Co-Owners, Twin sisters Melissa and Laura McCann and childhood friend Emily-Jo Sutcliffe. All three of us are fresh out of university with each of us bringing different attributes to the business. Our backgrounds in Web Design, Fashion Brand Management, Marketing, Art and Graphic Design have been the basis, strength and knowledge behind the start-up of Kidult and Co.
4. Why is it important for your clothing to be ‘gender neutral’?
Kidult and Co firmly believe that what you wear – whether as an adult or a child – should not be dictated by society or anyone else, but instead that your clothes should be a means of self-expression that tells the world who YOU are, not anyone else.
Thanks to our monochrome colour scheme we’ve created a fresh and fashionable clothing range that is completely unisex. It’s aimed at you, no matter what your gender, age, sexual identity or any other category is, which society wants to box you into.
5. You have just recently been featured in the June issue of House and Garden. Tell us about that!
When House and Garden magazine contacted us to be featured in their 80th Anniversary Issue we jumped at the chance! We have been featured in fashion magazines such as Vogue, Glamour and Tatler to name a few, however House and Garden Magazine especially appealed to us due to it being within a completely different sector. Looking at the readership we new that we would be reaching a new target market, which we haven’t yet reached.
6. What piece is your best seller?
We have many best sellers, however our top seller for the year so far is our ‘Young, Loud + Fearless’ T-Shirt from our Signature collection. With ‘Born To Stand Out’ coming a close second and ‘Be Badass’ third.
7. Do you have any advice for new entrepreneurs?
Make sure you love and believe in what you do, running a business is definitely not for the faint hearted. Blood sweat and tears goes into it, expect hard work, but if you are passionate and confident in what you do it makes it all worthwhile. Never be afraid to ask for help, there are more people willing to see you succeed than you may realise. Listen and communicate with your customers. Find the right work/life balance and remember if you are tired, learn to rest, not quit.
8. What quote motivates you the most?
“You are never too young to start an empire and never too old to start a new dream”
9. Where does the inspiration for your clothing come from?
We find inspiration everywhere, from things kids say to political and social issues happening in the world around us.
For more be sure to check Kidult & Co out on the links below: