Today in our Little Back Book Spotlight we are showcasing June Isle Clothier. Beside the gorgeous line of boys and girls clothing (the images truly speak for themselves), what makes this line unique is the reason why this duo started this line in the first place, and we couldn’t agree more!!! “Children’s wear today is primarily fast fashion. We, as a culture, have bought into the concept of a “throw away” life style. Buy cheap. Buy more. And toss when done. It is a culture that supports fast trend turn around and often devalues the workers behind the brand, quality of clothing, and unfortunately impacts the environments on many different levels. This is not OK for us”.
Please join us in welcoming June Isle Clothier in our Little Black Book spotlight today!
1) How did you come up with the name June Isle Clothier?
The Name June Isle is a play on words from two of our children – Juniper & Isla. Our children are our muse and we wanted them to be in the essence of our brand. When we put those two words together it sort of just fit for us. It felt like it had a heritage quality to it and inspired us to create.
2) What made you want to open an online children’s boutique?
This is a bit of a longer story. For a long time we have been really inspired by a lot of Australian children’s clothing brands. We knew we wanted to create a children’s brand that was high quality (natural fibers) and ethically made (sustainable, traceable, and transparent). After watching several eye opening documentaries we just couldn’t stomach filling our children’s closets the way we once did. In a world of children’s fast fashion this has become increasingly difficult. We wanted to make this possible! There is not a lot available in Canada, specially in the world of linen children’s wear. So, with a touch of crazy and a inclination to design and create, we came up with the idea to start June Isle. It excited us to be a part of change in the fashion world and, at the same time, create a business around our children.
3) Tell us about yourselves- How did the two of you meet?
We are Bonny and Elise. We are family friends who met at our local church. We are wives to two incredibly inspiring and supportive husbands. Mothers to four beautiful wild and adventurous children and our families have become close friends sharing much of life together. We couldn’t image doing this business apart from one another
4) Why is it important for your brand to be organic and ethically sourced?
Children’s wear today is primarily fast fashion. We, as a culture, have bought into the concept of a “throw away” life style. Buy cheap. Buy more. And toss when done. It is a culture that supports fast trend turn around and often devalues the workers behind the brand, quality of clothing, and unfortunately impacts the environments on many different levels.
This is not OK for us. We wanted to be a part of the change. We wanted to see more value put into the clothes, the earth, and the people that create the items we put on our bodies. To be organic and ethically sourced means all of our fibers are traceable and all of the factories we partner with value their workers. We are proud of what we are creating here with June Isle. A brand for mamas and littles that seeks to be transparent, sustainable, affordable, natural, and environmental conscious, all while embracing an heirloom and sweet playable trend. It has been a lot of work. A constant checking in on our values. But we are so pleased to be able to say that we know every origin of our fibers and every mill where they are woven. We know the hands that have handled the textile and are making each piece right here on Canadian soil. We have looked these women in the eyes and have seen their hands at work. Simply put, it is important to us because it’s put value back onto the EARTH and PEOPLE.
5) Where does your inspiration come from when designing your products?
Our inspiration is our children. They are adventurous, but want to be comfortable. They like to play and get dirty, but not be dirty. We source natural fibers that breath and are easy to maintain. We needed something that held up to play and dirt. That’s where our inspiration came from in regards to the fibers.
For the design element, we’re highly inspired by a timeless aesthetic; a fashion that doesn’t go out of style. A fashion that is simple, classic, playable, wearable and can be worn an re-worn. This is the true nature of an heirloom garment.
6) Would you say your brand portrays a certain style?
Yes, but it’s a style for everyone. Our style really could be summed up in the words simple and classic.
7) Which piece are you most excited about?
Our Spring Summer ’17 line is such a small line with only 5 pieces so, truly, we can’t pick a favorite. Each piece has been well thought out and well loved. We will say this; we poured our heart and soul into The Posy Dress, as it was our first designed piece. It holds a special place in our heart. The Sage Romper is also special because of its transitional nature; it’s great for all seasons and very easily is a gender neutral piece.
8) Do you have any advice for new entrepreneurial mothers?
Find something you love and do it. Think about it, but not too much. Seek advice from others. Dream big but start small. Find your support system, you will need it. And, hire someone to clean your house! Don’t sweat the small stuff.
And advice from our mothers, “don’t ever feel bad about asking for help form those whose love and invest in your children. Be present in work when you work, so you can be all present in your children when it’s their time. It really does take a village.”
9) What can we expect from you for your next launch?
Our Fall 2017 line is very exciting for us because we have the opportunity to unveil more designs and continue to be creative. It will have more selection for boys. As well, there will be some of the loveliest soft and cozy pieces for your littlest ones. With more warm colours, soft/ luxurious textures and more timeless classic pieces, our fall line is already shaping up to be so sweet!
Photography by: Adriana Bryce Photography
Thank you so much June Isle Clothier for being a part of our Little Black Book Spotlight today! For more from June Isle – visit them on their website or social platforms below!